My friend Andy Crestodina recommended that I watch a 2009 TEDx Talk given by Simon Sinek. I kept putting off watching the video because it was almost twenty minutes long and I usually only consume short videos online. But after I finally decided to view the talk I wished I had not waited so long.
Focus On Why
The main point of Simon’s talk is that great leaders inspire action by focusing on the “why.” Simon repeatedly states that people don’t buy WHAT you are doing, they buy WHY you are doing it.
It’s an interesting theory and he makes a lot of good points. And you can hardly ever go wrong by using Apple as an example of how to inspire followers.
But while Simon may be vastly oversimplifying how great leaders inspire action, I do believe understanding WHY you do what you do is a very important first step when trying to attract and/or inspire followers to your cause.
Watch the video and let me know what you think.