Comments for KyleAkerman.com

Comment on Digital Marketing: Where Do I Start? (Part III) by Digital Marketing: Where Do I Start? (Part II) | KyleAkerman.com

Digital Marketing: Where Do I Start? (Part II) | KyleAkerman.com — Tue, 19 Jun 2012 17:14:18 +0000

[...] Contact Me « Digital Marketing: Where Do I Start? Digital Marketing: Where Do I Start? (Part III) » [...]

Comment on Misleading Stats: The Match.com Edition by orbiteers

orbiteers — Thu, 22 Mar 2012 14:50:44 +0000

Nice post, Kyle!

It’s a good point. It shows how raw numbers can be misleading and it’s the percentage that matters more. I’m wondering how this insight could be applied to other practices, like web marketing. I suppose it suggests there are ways to “spin” your stats to get a marketing benefit, but also maybe there are numbers in Analytics that should be ignored.

What’s the saying? There are three kinds of untruths: lies, damn lies and statistics!

Comment on Personal Brand: Why You Need A Strong One More Than Ever by kyle

kyle — Fri, 09 Dec 2011 23:41:28 +0000

Hi Jonathan,
Establishing trust is especially important in the B2B world since you typically have longer sales cycles and more expensive products/services to sell. And people need to remember that in the B2B space you are still selling to an actual person and not a company. If that decision maker does not not trust you the chances of making the sell are slim.

Comment on Personal Brand: Why You Need A Strong One More Than Ever by Jonathan

Jonathan — Wed, 07 Dec 2011 19:44:07 +0000

Hi Kyle,
This is something I’ve been thinking a lot about recently. As you mentioned, company loyalty is all but dead. But careers still must go on, particularly those with something to sell. With all of the places to have a web presence, I make sure that my profile picture and voice are the same. Trust is so important in my business and my targets must buy into ME before the company, and so a consistent look is very important to attaining personal brand recognition and loyalty.

Comment on How to Set Goals – Be SMART by kyle

kyle — Tue, 03 May 2011 19:56:48 +0000

Hi Jasmine,
Thanks for stopping by. I’ll have to check out GoalsOnTrack.
I’m always looking for better ways to set and track my goals.

Comment on How to Set Goals – Be SMART by Jasmine @ GoalsOnTrack

Jasmine @ GoalsOnTrack — Mon, 02 May 2011 18:10:14 +0000

May I also suggest a goal setting system called GoalsOnTrack. It’s a web-based goal tracking and time management tool, with a very nice web 2.0 interface, and has many nice features to help you keep track of goals, and most importantly it lets you better organize daily todos towards achieving goals. Highly recommend it for serious goal achievers.

Comment on Chicago Marketing Thoughts by kyle

kyle — Wed, 27 Apr 2011 17:25:56 +0000

Chris,

You are welcome. I found your post pretty interesting. Which of those reputation services do you use the most?

Comment on Chicago Marketing Thoughts by Chris Campbell

Chris Campbell — Wed, 27 Apr 2011 13:11:13 +0000

Thanks for the mention of my post on the Lakeshore Branding blog!

Comment on Chicago Marketing Thoughts by kyle

kyle — Fri, 01 Apr 2011 18:00:32 +0000

Sean,

I included your post because it hits home with me. I definitely need to get a better Avatar picture for Twitter and all of my other profile pages.

Hope you had a good vacation.

Chat with you soon.

Comment on Chicago Marketing Thoughts by Sean McGinnis

Sean McGinnis — Fri, 01 Apr 2011 15:52:12 +0000

Dang it! Gini beat me to the punch…again! I’m never going on vacation ever again!

Thanks for the shout out Kyle! I’m honored to be included.