Small marketing teams often feel overwhelmed by data and how to use it to make smarter decisions.

I reduce complexity and simplify data reporting and analysis for your 1-3 person team so you know where to focus your limited time and resources.

Let’s find more insights from less data.

If you’re on a small marketing team I understand your plight.

I’m a solopreneur, so I also perform marketing AND measurement tasks with no outside help.

Like you I need to know that I’m spending my limited time on the RIGHT tasks.

I do this by focusing on the performance of a few key metrics.

You can do this too.

But that means you have to IGNORE most of your data.

And instead focus your attention on a few key metrics important to YOUR business.

This is how you reduce complexity and data overwhelm.

How I Can Help You

Your Measurement foundation consists of a CUSTOM measurement plan and a CUSTOM Google Analytics implementation.

First we document the questions you need to answer and the information you need to answer those questions.

Then we audit your GA setup and make the necessary modifications so you can measure what matters to you.

Once your Measurement Plan and Setup are in place we focus on translating your data into insights and next steps.

We simplify reporting through automation and focus on answering the key questions from your Measurement plan.

The Analysis explains what happened and what you should do next.

This where we make continuous changes to your website or marketing and measure the effectiveness.

The Reporting and Analysis helps us know the highest leverage pages and where visitors drop of your site.

We then follow a defined optimization process to test improvements on those pages in order to get you more conversions.