Measurement Marketing is HARD

It’s natural to feel confused and frustrated with tools like Google Analytics.

There are hundreds of data reports to choose from.

I want to simplify the process for you.

Does any of this sound familiar?

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“What do the numbers mean? What should I be looking at?”
“Is my data even accurate?”
“I am clueless on how to interpret the information in my analytics.”
“I waste hours in analytics without getting anywhere.”
“I know enough to be dangerous but I’m sure I could be getting more insights from my data.”

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If so, you’ve come to the right place.

Hi, I’m Kyle and I’m here to reduce the pain and frustration of measurement for you.

Before becoming a digital marketer in 2011, I spent 10+ years as an electrical engineer designing mobile device hardware for Motorola. This makes me uniquely qualified to help you become less frustrated with Google Analytics and become a better data-driven marketer.

I worry about measurement so you don't have to.

I love helping over-worked marketers measure what is working so they can spend their limited time and resources on the most impactful tasks.


My goal is to help you simplify the collection, reporting, and analysis of your website and marketing data.

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Imagine the confidence of knowing:

Using the power of Google Analytics I can help you figure out:

Benefits of working with me:

Ready to get started?

I want to help turn your Google Analytics data into business insights.