Continuous Optimization
Want to increase website conversions but aren’t sure where to start?
Don’t have the budget to pay a CRO Agency +$10K / month?
You can still test improvements on your website.
But you need to use an optimization process that fits YOUR time and budget constraints.
If you’re part of a small marketing team you may think you can’t continuously test improvements on your website.
Because you don’t have the budget required to hire a CRO Agency.
Or because you don’t have enough traffic or conversions to run statistically significant A/B tests.
Those limitations don’t have to hold you back.
The optimization process can be greatly simplified by focusing on your highest leverage website pages.
And focusing on your MESSAGING.
Because TEXT changes can be made quickly on your website.
And the RIGHT message on the RIGHT pages can positively impact your key conversions.
By using a combination of qualitative and quantitative research we can identify opportunities to optimize your marketing and website performance.
How I can help you ...
Heuristic Analysis – This is an experience-based qualitative evaluation of your website to determine the following:
- Relevancy – How relevant is the content on each page?
- Clarity – Does page content clearly communicate the desired message?
- Motivation – Does the page provide motivation for a visitor to take the next step in the reward redemption process?
- Friction – Are there page elements that make it difficult for a visitor to complete a task?
- Distraction – Are there page elements that draw attention away from visitors’ desired action?
Website Analytics (Google Analytics)
- Where are the leaks in the website?
- Which audience segments are important?
- What are visitors doing on the site?
Mouse Tracking (MS Clarity)
- Where do visitors click?
- How far do visitors scroll?
- Are there performance differences between Desktop and Mobile devices?
Research Process
Heuristic Analysis
Website Data Analysis
Mouse Tracking Data Analysis
Optimization Steps
Research
Prioritization
Testing
Your Simple Optimization Process
Find your highest leverage web pages and uncover the emotional messages that resonate with YOUR Audience.
Document and prioritize your improvement ideas.
Implement your proposed changes and measure the effect.
Rinse and repeat.
Continuous optimization does not require a big budget and a big team.
But it does require a curious mindset and a standardized process to keep you on track.
Ready to get more conversions?
Together we can continuously improve your marketing and website performance to grow your business.
