Google Analytics Training

Do you or your team need to get better at Analytics?

Let me help.

All marketers need at least a basic knowledge of analytics to do their job well.

Any marketing role (content, SEO, PPC, growth, customer success, email, UX, social, branding), can benefit from learning Google Analytics.

Think of analytics as a language. You don’t need to be fluent, but you should be conversational.

In this context I can be your analytics translator.

How I can help you ...

There are hundreds of reports in Google Analytics.

You don’t need most of them. I only want you to focus on the must haves, not the nice to haves.

Focus on the reports in GA that will give you the most business insights and ignore the rest. We’re not trying to boil the ocean, just a little pan of water 🙂

Google Anatlytics Training Process

Identify Business Objectives

Identify Goals for each Objective

Identify Key Performance Indicators

Identify Targets for each Goal

Identify Valuable Segments for Analysis

The ABCs of Analytics

Acquisition

Behavior

Conversions (outcomes)

Once the Digital Marketing and Measurement Plan has been created I will perform the Google Analytics Audit with the following goals:

Make sure that we have the tracking in place to measure all the necessary metrics identified in the Digital Marketing and Measurement Plan
Make sure Google Analytics is set up correctly to give us the most accurate data possible (we want to avoid the Garbage IN / Garbage OUT phenomenon).