Measurement is Hard

Google Analytics 4 has officially replaced Universal Analytics.

GA4 replaces Universal Analytics


Are you struggling to make sense of the new platform?


It can be very confusing, especially if you’re part of a small marketing team and don’t have much time or money to invest in learning Google Analytics 4  ( a.k.a. GA4 ).

 

Join over 1000 people who receive measurement strategies, tips, and insights on how to get the most insights from GA4 data without getting overwhelmed.


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