Do you know what to measure and how often?
Do you know what your data means and what actions to take next?
To grow your business we need to do regular reporting and analysis to determine how your website and marketing are performing.
At a high level we want to do the following:
We will use elements from our Digital Marketing Measurement Model work to determine the following :
Identify Key Metrics to Report
Identify Valuable Segments for Analysis
Determine Success Targets for each metric
Determine how often to Report on Metrics
Determine Final Report Format
All of your reporting and analysis should revolve around these areas:
People often look at their data trends (the ups and downs) and react (the smiles and frowns), but don’t take action.
Don’t let that be you.
Measure what matters and take action on our findings!
I want to help turn your Google Analytics data into business insights.