Reporting & Analysis
Do you know what to measure and how often?
Do you know what your numbers mean and what actions to take next?
Measure What Matters
To grow your business we need to do regular reporting and analysis to determine how your website and marketing are performing.
At a high level we want to do the following:
- Collect data and present it in a simple and meaningful manner
- Translate the data into answers to your top business questions
- Provide prioritized data-driven action steps
How I can help you ...
We will use elements from our Digital Marketing Measurement Model work to determine the following :
- Key numbers to report on (less is better)
- Hey audience segments most important to your business
- Success targets to benchmark our progress
- How often to do reporting (weekly, monthly, quarterly)
- Final report format (Data Studio, Spreadsheet, PPT, etc.)
Data Reporting Process
Identify Key Metrics to Report
Identify Valuable Segments for Analysis
Determine Success Targets for each metric
Determine how often to Report on Metrics
Determine Final Report Format
The Three Pillars of Reporting and Analysis
Acquisition
Behavior
Outcomes
All of your reporting and analysis should revolve around these areas:
- ACQUISITION – How do visitors find your website?
- BEHAVIOR – Where do visitors enter your website? What pages do they view the most? How do they move around your website?
- OUTCOMES – What actions do people take? What macro/micro conversions do visitors cofmplete that are important to your business?
Take Action
People often look at their data trends (the ups and downs) and react (the smiles and frowns), but don’t take action.
Don’t let that be you.
Measure what matters and take action on our findings!
Ready to do better
Reporting and Analysis?
I want to help turn your Google Analytics data into business insights.
