Reporting & Analysis
Are you overwhelmed by data?
Do you have data in too many places and wish for one source of truth?
Do you know how to translate your data into insights and next steps?
Measure What Matters
To grow your business you need to do regular reporting and analysis to determine how your website and marketing are performing.
The reporting needs to be customized for YOUR business.
You can achieve useful reporting with a simple Data Studio dashboard.
A properly designed dashboard aligns with the key metrics identified in your Measurement Plan.
The dashboard should contain data that helps answer the key questions defined in your Measurement Plan.
The dashboard should reduce complexity by only focusing on numbers important to YOUR business.
At a high level we want to do the following:
- Present data in a simple and useful manner
- Translate the data into answers to your top business questions
- Provide prioritized data-informed action steps
- Give you a resource to show your boss or team so they know how the website and/or marketing are performing
How I can help you ...
Together we will determine the following:
- Key performance metrics to include in your dashboard (less is better)
- Targets to track progress towards your monthly goals
- Data sources that provide inputs to your dashboard
- Audience segments most important to your business
- The best visualizations for your dashboard
Data Reporting Process
Identify Key metrics for YOUR business
Set Monthly Targets to benchmark progress
Identify Data Sources that feed your reports
Determine Key Audience segments
Choose best visualizations for quick analysis
The Three Pillars of Reporting and Analysis
Acquisition
Behavior
Outcomes
All of your reporting and analysis should revolve around these areas:
- ACQUISITION – How do visitors find your website?
- BEHAVIOR – Where do visitors enter your website? What pages do they view the most? How do they move around your website?
- OUTCOMES – What actions do people take? What macro/micro conversions do visitors complete that are important to your business?
Analyze and Take Action
Regular reporting should not just be a check box task your boss handed you.
Too many marketers look at their data trends (the ups and downs) and mildly react (the smiles and frowns).
But then don’t make any changes.
Don’t let that be you.
Take action on your data by changing something!
Together we will plan and build a Data Studio dashboard customized to help answer your top business questions from your Measurement Plan.
Each month I will use my “Key Three” and “Beer & Tacos” analysis techniques to TRANSLATE the data into meaningful insights and give you prioritized action steps.
That way you know what happened and what you should do next.
You know what’s working and what needs to be fixed.
And you will know you’re spending your limited time on the RIGHT marketing tasks.
Ready to translate your data into insights and next steps?
Let’s use your data to help you know what’s working and what you should improve.
